We’ve all seen the White Apollo IE, aka White Dragon, but last week, another dragon has popped up. This time, it’s his brother, a mean looking… Purple Intensa Emozioni.
Apollo, the company intent on making a hypercar that not only makes Lamborghinis look tame, but insanely fast too, is in Geneva for the auto show. But here’s the catch. It’s not IN the show, it’s roaming loose around the streets, whipping it’s tail on unseen crowds no matter where it’s heading.
The marketing angle is that over the next few days, if you spot the car and take a picture and tag it #FINDTHEIE on some social network, the company says they might #slideinyourdm and give you a ride on the beast.
Not bad Apollo. Not bad.
It’s a pretty cool way to do things, breaking away from the car show traditions of hiding all the goodies behind closed doors, this company is letting their creation run mayhem around the city.
For those of you still reading, turn your sounds up and enjoy the V12 symphony: